“VR”, “Virtual Reality”, and “AR” are buzzwords that have been popping up lately. While these technologies are often associated with gaming, their application in Architecture, Construction, and Design is promising. In fact, Forbes recently announced VR would revolutionize real estate and Goldman Sachs has estimated that by 2020, 130,00 real estate agents will be using VR. The application of VR and AR in real estate is predicted to generate an impressive $750 million revenue by 2020, and $2.6 billion in 2025.
Around the world, organizations have begun to embrace the technology and integrate it into their business processes. Here are 5 ways VR and AR are transforming Architecture, Real Estate, and Interior Design.
- Build An Emotional Connection With Customers - With VR, AR, and MR, clients are no longer restricted to using pictures, 3D models, or videos to imagine what their unbuilt home may look like. They are immersed in their future home, down to the details of the trees, bricks, and tiles. They can see the space, walk around in it, and imagine themselves and their loved ones in it. By increasing the client’s immersion, developers can increase client’s emotional connection to the space.
Reduce Geographical Limitations & Reach International Customers - VR content can be accessed around the world. In 2015, Sotheby’s International Realty reported using VR to sell luxury homes to customers. VR not only removes the time spent in traffic traveling from house to house for viewings, but also allows buyers in Asia and Europe to view homes before flying in to finalize a deal. Furthermore, with Google’s new Google Earth VR experience, clients can now not only walk around a house they are interested in, they can explore their potential new neighbourhoods.
Prevent Construction Mistakes - Andrew Reeves, Architect and Principal Partner at Linebox, explains that the architect-client interaction offered in virtual reality can prevent mistakes on the construction site, ultimately saving time and money. His company brings in their manufacturing partners and walks them through the VR version of unbuilt houses to communicate the vision, instead of using black and white drawings which can be open to interpretation.
Offer Accurate Interior Design - Ashley Furniture Industries, the world’s largest manufacturer of furniture and North America’s largest furniture retailer, announced recently that they are pursuing a company-wide virtual reality (VR) and augmented reality (AR) strategy to enable consumers to create interior layouts and experience living spaces in 3D. Their augmented reality shopping app will help shoppers see how home furnishings fit into an existing space. Furthermore, in-store virtual reality tech bars will allow shoppers to design and visualize their bedrooms, dining rooms or living rooms.
View Customizations Immediately - Virtual reality is a flexible technology. As Andrew Reeves, Architect and Principal Partner at Linebox, explains one of the best parts of VR is being able to ask for changes to the windows, floors, or bricks in an experience and to see the results the next day.
The advantages created through VR and AR allow Relators, Architects, Contractors, and Interior Designers to increase sales, improve customer relationships, and prevent mistakes - ultimately creating time and money savings.
The best way to learn more about VR and AR is to try the technology for yourself and see how others in the industry are using it! Attend CVR 2017 (May 5 - 7) and experience the diverse applications of this technology through the dozens of demos. Hear from industry experts and see how they are applying VR, AR, and MR to improve their organizations. Industry Passes are 50% off until Dec 15, 2016! Limited quantities available. Get your passes today!